Animal Health Discourse during Ecological Crises in the Media—Lessons Learnt from the Flood in Thessaly from the One Health Perspective

Climate change and conflicts are making disasters involving animals’ health more common. We studied how the Greek media covered the major flood in Thessaly, September 2023. We looked at how people felt about animal health and disease risks. This study found that crisis plans did not focus enough on animals and on communication. Our research also showed that (i) people rely on each other for health information rather than experts during a crisis, and (ii) media often sensationalize animal deaths. This highlights the need for better crisis management (with the use of social media listening tools) in veterinary education and practices to handle disasters.